DESCRIPTION
xYour Daily First Step to Visibly Brighter Skin.
Most face washes do one thing: clean. The 10% Vitamin C Brightening Face Wash does considerably more. Formulated with a stabilised 10% concentration of Vitamin C in the form of Sodium Ascorbyl Phosphate alongside Lemon Extract, Niacinamide, and Aloe Vera, it delivers genuine antioxidant protection and active brightening with every single wash. This is not a brightening claim built on fragrance or superficial glow. It is a formula designed around the science of how Vitamin C interacts with the skin at a cellular level, working to inhibit melanin production, neutralise free radical damage, and gradually reveal a more even, luminous complexion with daily use.
Why 10% Stabilised Vitamin C in a Cleanser Changes Everything
Not all Vitamin C is equal and not all concentrations deliver meaningful results. Pure ascorbic acid, the most commonly used form, is highly unstable. It oxidises rapidly on contact with air and light, losing its potency before it even reaches the skin. Sodium Ascorbyl Phosphate is a phosphate ester of Vitamin C that is significantly more stable, maintaining its efficacy throughout the product's shelf life and delivering consistent, measurable brightening results with every wash. At 10%, this is a meaningful concentration that produces visible inhibition of melanin synthesis and genuine antioxidant activity rather than a cosmetic brightening effect.
Lemon Extract amplifies the brightening action of the formula, contributing natural citric acid and flavonoids that gently exfoliate the skin surface, further inhibit melanin production, and enhance the overall luminosity of the complexion with regular use. Together, Vitamin C and Lemon Extract create a dual brightening mechanism that addresses both the prevention of new pigmentation and the progressive reduction of existing discolouration.
A Complete Cleanse That Respects Your Barrier
Decyl Glucoside and Coco Betaine, both gentle plant-derived cleansing agents, form the backbone of the formula. They lift daily dirt, excess oil, pollution residue, and impurities from the skin without disrupting the natural moisture barrier. Niacinamide works in tandem with Vitamin C to minimise pore appearance, regulate oil production, and improve overall skin texture. D-Panthenol deeply hydrates and supports barrier function post-cleanse so skin never feels tight or uncomfortable after washing. Aloe Vera soothes and calms throughout, making this formula suitable for even reactive or sensitive skin types.
What to Expect
In the first one to two weeks, skin feels noticeably cleaner and more refreshed after each wash. Between weeks two and four, brightness improves and surface tone becomes more even. By weeks four to six, dullness is visibly reduced and post-acne marks begin to fade. With continued twice-daily use from week eight onwards, the complexion reaches a consistently radiant, smoother-looking state that reflects the cumulative benefit of daily antioxidant brightening care.
Who It Is For
The 10% Vitamin C Brightening Face Wash is designed for all skin types including sensitive skin. It is particularly effective for dull, uneven, or tired-looking skin, skin with post-acne marks or mild hyperpigmentation, and anyone looking for a gentle yet genuinely effective daily brightening cleanser that delivers more than a standard wash.
KEY INGREDIENTS
x- Sodium Ascorbyl Phosphate (Vitamin C): A highly stable, high-concentration form of Vitamin C that brightens skin tone, fights free radical damage, inhibits melanin production, and gradually fades dark spots and hyperpigmentation with consistent daily use.
- Lemon Extract: Rich in natural citric acid and brightening flavonoids that gently exfoliate the skin surface, further inhibit melanin production, and enhance overall complexion luminosity to amplify the brightening action of Vitamin C.
- Niacinamide: Minimises pore appearance, improves skin texture, regulates oil production, and works synergistically with Vitamin C for a more even, refined, and consistently clearer complexion.
- Aloe Vera Extract: Calms and soothes the skin while providing lightweight hydration throughout the cleanse, making the formula suitable for sensitive and reactive skin types.
- D-Panthenol (Vitamin B5): Deeply hydrates and actively supports the skin barrier post-cleanse, preventing moisture loss and keeping skin feeling soft and comfortable after every wash.
- Decyl Glucoside and Coco Betaine: Gentle, plant-derived cleansing agents that effectively lift impurities and excess oil without stripping or disrupting the skin's natural moisture barrier.
HOW TO USE
x- Splash face with lukewarm water.
- Dispense a small amount onto palms and work into a lather.
- Massage onto face in gentle circular motions for 30 to 60 seconds, paying attention to areas prone to dullness or congestion.
- Rinse thoroughly with lukewarm water and pat dry with a soft, clean towel.
- Follow with your preferred serum and moisturiser.
- Use morning and night for best results.
- Always follow morning use with a broad-spectrum SPF as the final step.
SUITABLE FOR
x- All skin types including sensitive skin.
- Dull, uneven, or tired-looking skin.
- Skin with post-acne marks or mild hyperpigmentation.
- Anyone seeking a gentle yet genuinely effective daily brightening cleanser.
RESULTS TIMELINE
x- Week 1 to 2: Skin feels noticeably cleaner and more refreshed after each wash with an immediate improvement in surface brightness.
- Week 2 to 4: Improved brightness and a more even surface tone with reduced dullness.
- Week 4 to 6: Visible reduction in dullness with post-acne marks beginning to fade measurably.
- Week 8 onwards: Consistently radiant, smoother-looking complexion with a noticeably more even skin tone reflecting the cumulative benefit of daily antioxidant brightening care.
WARNINGS
x- For external use only.
- Avoid direct contact with eyes. If contact occurs, rinse thoroughly with water.
- If irritation occurs, discontinue use.
- Patch test recommended for very sensitive skin before first use.
- Always follow daytime use with a broad-spectrum SPF.
- Keep out of reach of children.
- Store in a cool, dry place away from direct sunlight.
FAQS
x- Can I use this cleanser alongside other Vitamin C products? Yes. This cleanser works as an excellent prep step before a Vitamin C serum or cream, and actually enhances the absorption and efficacy of products applied after it.
- Is this suitable for sensitive skin? Yes. The formula is designed to be gentle and non-irritating, making it appropriate for most skin types including sensitive. We recommend patch testing before full use.
- Can this remove makeup? It will remove light makeup and daily grime effectively. For heavy or waterproof makeup, use a dedicated makeup remover or cleansing oil first followed by this face wash.
- How long does one bottle last? With regular twice-daily use, a 100ml bottle typically lasts 4 to 6 weeks.
- Choosing a selection results in a full page refresh.
