




Most face washes do one thing: clean. The 10% Vitamin C Brightening Face Wash does considerably more. Formulated with a stabilised 10% concentration of Vitamin C in the form of Sodium Ascorbyl Phosphate alongside Lemon Extract, Niacinamide, and Aloe Vera, it delivers genuine antioxidant protection and active brightening with every single wash. This is not a brightening claim built on fragrance or superficial glow. It is a formula designed around the science of how Vitamin C interacts with the skin at a cellular level, working to inhibit melanin production, neutralise free radical damage, and gradually reveal a more even, luminous complexion with daily use.
Not all Vitamin C is equal and not all concentrations deliver meaningful results. Pure ascorbic acid, the most commonly used form, is highly unstable. It oxidises rapidly on contact with air and light, losing its potency before it even reaches the skin. Sodium Ascorbyl Phosphate is a phosphate ester of Vitamin C that is significantly more stable, maintaining its efficacy throughout the product's shelf life and delivering consistent, measurable brightening results with every wash. At 10%, this is a meaningful concentration that produces visible inhibition of melanin synthesis and genuine antioxidant activity rather than a cosmetic brightening effect.
Lemon Extract amplifies the brightening action of the formula, contributing natural citric acid and flavonoids that gently exfoliate the skin surface, further inhibit melanin production, and enhance the overall luminosity of the complexion with regular use. Together, Vitamin C and Lemon Extract create a dual brightening mechanism that addresses both the prevention of new pigmentation and the progressive reduction of existing discolouration.
Decyl Glucoside and Coco Betaine, both gentle plant-derived cleansing agents, form the backbone of the formula. They lift daily dirt, excess oil, pollution residue, and impurities from the skin without disrupting the natural moisture barrier. Niacinamide works in tandem with Vitamin C to minimise pore appearance, regulate oil production, and improve overall skin texture. D-Panthenol deeply hydrates and supports barrier function post-cleanse so skin never feels tight or uncomfortable after washing. Aloe Vera soothes and calms throughout, making this formula suitable for even reactive or sensitive skin types.
In the first one to two weeks, skin feels noticeably cleaner and more refreshed after each wash. Between weeks two and four, brightness improves and surface tone becomes more even. By weeks four to six, dullness is visibly reduced and post-acne marks begin to fade. With continued twice-daily use from week eight onwards, the complexion reaches a consistently radiant, smoother-looking state that reflects the cumulative benefit of daily antioxidant brightening care.
The 10% Vitamin C Brightening Face Wash is designed for all skin types including sensitive skin. It is particularly effective for dull, uneven, or tired-looking skin, skin with post-acne marks or mild hyperpigmentation, and anyone looking for a gentle yet genuinely effective daily brightening cleanser that delivers more than a standard wash.
Boosts glow and removes dull film from my face.
Great daily cleanser for my combination skin.
Leaves shine free freshness all day.
Gives a healthy dewy look without oiliness.
Leaves skin soft and smooth without stripping.
Thanks for subscribing!
This email has been registered!