DESCRIPTION
xProfessional Strength Brightening. Every Single Day.
Dark spots, post-acne marks, uneven skin tone, and a dull complexion all share one root cause: dysregulated melanin production. The 10% Vitamin C Brightening Face Serum is formulated at a professional concentration of Sodium Ascorbyl Phosphate to address that root cause directly, delivering clinically meaningful brightening results without the irritation or instability associated with traditional Vitamin C formulations. This is not a glow serum that works on the surface. This is a scientifically grounded treatment that works at the cellular level, where pigmentation actually begins.
Why 10% Sodium Ascorbyl Phosphate
Vitamin C is one of the most extensively researched actives in dermatological science. Its ability to inhibit tyrosinase, the enzyme responsible for triggering melanin synthesis, is well established. At 10% concentration, Sodium Ascorbyl Phosphate delivers this inhibition at a level that produces visible, measurable results on pigmentation, radiance, and skin firmness. Unlike pure ascorbic acid which oxidises rapidly and can cause stinging or irritation, Sodium Ascorbyl Phosphate is a phosphate ester form that remains stable throughout the product's life and is exceptionally well tolerated across all skin types including sensitive skin.
Beyond brightening, Vitamin C at this concentration stimulates collagen synthesis by activating fibroblast cells in the dermis. Collagen is the structural protein responsible for skin firmness and elasticity. As its production accelerates, fine lines soften, skin becomes visibly plumper, and the overall quality and texture of the complexion improves with consistent use.
A Complete Brightening Complex
Alpha Arbutin works alongside Vitamin C as a secondary melanin inhibitor, targeting existing pigment clusters directly to accelerate the reduction of visible dark spots and uneven tone. Hyaluronic Acid in its low molecular weight form penetrates beyond the skin surface to deliver multi-depth hydration, creating the plump, dewy texture that reflects light and enhances the appearance of radiance. Niacinamide rounds out the formula by strengthening the skin barrier, regulating sebum, and providing an additional layer of pigment-fading support through its proven ability to interrupt melanin transfer between cells. Aloe Vera soothes and stabilises throughout, making the formula comfortable for daily use even on sensitised skin.
What to Expect
In the first one to two weeks, skin appears more hydrated with a subtle but noticeable initial glow. Between weeks three and four, brightness improves and early reduction in surface discolouration becomes visible. By weeks six to eight, dark spots fade measurably and skin tone becomes more uniform. With continued use through weeks eight to twelve, skin is firmer, smoother, and significantly more radiant with a consistently even complexion that reflects the full benefit of daily professional strength Vitamin C treatment.
Who It Is For
The 10% Vitamin C Brightening Face Serum is suitable for all skin types, particularly those dealing with dull or uneven skin, hyperpigmentation, dark spots, post-acne marks, and early signs of ageing including fine lines and loss of radiance. It is the essential daily treatment for anyone serious about achieving and maintaining a brighter, more even-toned complexion.
KEY INGREDIENTS
x- Sodium Ascorbyl Phosphate 10% (Vitamin C): A highly stable, professional-strength form of Vitamin C that inhibits melanin production to fade dark spots, stimulates collagen synthesis for firmer skin, and delivers powerful antioxidant protection against free radical damage.
- Hyaluronic Acid (Low Molecular Weight): Penetrates beyond the skin surface to deliver multi-depth hydration, plumping fine lines from within and creating a supple, dewy complexion that reflects light and enhances radiance.
- Alpha Arbutin: A naturally derived skin brightener that targets existing melanin clusters directly, accelerating the visible reduction of dark spots and uneven tone to reveal a more uniform complexion.
- Niacinamide: Strengthens the skin barrier, regulates sebum production, fades pigmentation by interrupting melanin transfer between cells, and works synergistically with Vitamin C for amplified brightening results.
- Aloe Vera: Soothes and calms the skin throughout the treatment process, ensuring daily use remains comfortable and non-irritating even for sensitive skin types.
HOW TO USE
x- After cleansing, apply 4 to 5 drops onto the face and neck.
- Press gently into skin with fingertips until fully absorbed.
- Follow with moisturiser and SPF in the morning.
- Use once daily, ideally in your morning routine.
- For best results, pair with the Vitamin C Brightening Booster Cream as your moisturising step.
- Always apply broad-spectrum SPF 30 or higher as the final step in your morning routine.
SUITABLE FOR
x- All skin types, especially dull or uneven skin.
- Hyperpigmentation, dark spots, and post-acne marks.
- Early signs of ageing including fine lines and loss of radiance.
- Anyone seeking a brighter, more even-toned complexion with consistent daily use.
RESULTS TIMELINE
x- Week 1 to 2: Skin appears more hydrated with a subtle but noticeable initial glow.
- Week 3 to 4: Improved brightness and early reduction in surface discolouration.
- Week 6 to 8: Visible fading of dark spots and a more uniform, even skin tone.
- Week 8 to 12: Firmer, smoother skin with significantly improved radiance and a consistently even complexion.
WARNINGS
x- For external use only.
- Avoid direct contact with eyes. If contact occurs, rinse thoroughly with water.
- If irritation develops, discontinue use and consult a dermatologist if necessary.
- Always use a broad-spectrum SPF 30 or higher during the day when using active ingredients.
- Keep out of reach of children.
- Store in a cool, dry place away from direct heat and sunlight.
- Do not use Vitamin C and Retinol in the same routine. Use Vitamin C in the morning and Retinol at night, or alternate them on different days, to avoid irritation and reduced efficacy.
FAQS
x- Can I use this serum around my eyes? Yes. The formula is gentle enough for use around the orbital area. Apply a small amount and pat gently, avoiding direct contact with the eyes themselves.
- Can I use this with AHAs and BHAs? Yes. Vitamin C is compatible with most exfoliating actives and can enhance their effectiveness. If you have sensitive skin, introduce one new active at a time and monitor your skin's response carefully.
- Can I use this with Retinol? Not in the same routine. Do not apply Vitamin C and Retinol together in a single application. Use this serum in your morning routine and Retinol at night, or alternate them on separate days, to avoid irritation and reduced efficacy.
- Do I need sunscreen when using this serum? Always. Vitamin C helps boost the effectiveness of your SPF but does not replace it. A broad-spectrum SPF 30 or higher is essential during daytime use.
- When is the best time of day to apply this serum? Morning is ideal. Vitamin C's antioxidant properties provide added protection against environmental stressors and UV-induced free radical damage throughout the day.
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