DESCRIPTION
xCleanse. Treat. Protect. The Complete Vitamin C Routine.
Vitamin C is the most extensively researched brightening active in skincare science. Its ability to inhibit melanin synthesis, neutralise free radical damage, stimulate collagen production, and progressively fade hyperpigmentation is supported by decades of peer-reviewed clinical evidence. But the way most people use Vitamin C, as a single serum applied once daily, delivers only a fraction of the results that a complete, layered Vitamin C system can achieve. The Vitamin C Glow Routine is that system. By delivering stabilised Vitamin C at every stage of the routine, from the cleansing step through to the final moisturising step, it creates a continuous, compounding brightening effect that builds measurably with every single use.
Why a Three-Step Vitamin C System Outperforms a Single Product
When Vitamin C is delivered at multiple stages of a routine rather than a single stage, each application reinforces and amplifies the previous one. The 10% Vitamin C Brightening Face Wash primes the skin at the cleansing stage, removing the surface impurities, excess sebum, and pollution residue that would otherwise reduce the absorption of what follows, while simultaneously delivering antioxidant activity and early melanin inhibition through the brief but meaningful contact time of the cleanse. Lemon Extract in the wash amplifies the brightening action further with natural citric acid and brightening flavonoids that gently exfoliate the surface and enhance luminosity.
The 10% Vitamin C Brightening Face Serum then delivers the core treatment dose of Sodium Ascorbyl Phosphate in a lightweight, fast-absorbing formula that penetrates deeply into the skin where tyrosinase inhibition and collagen stimulation happen at the cellular level. Alpha Arbutin provides a second melanin-inhibiting mechanism alongside Vitamin C, targeting existing pigment clusters directly for accelerated dark spot reduction. Hyaluronic Acid delivers multi-depth hydration, and Niacinamide amplifies the overall brightening effect by interrupting melanin transfer between cells.
The 5% Vitamin C Brightening Booster Cream completes the system by sealing in everything the serum has delivered, adding a further dose of Sodium Ascorbyl Phosphate at 5%, Kojic Acid for surface brightening and exfoliation, and Hyaluronic Acid for all-day hydration. The cream's occlusive base ensures that the actives delivered in the serum step remain in sustained contact with the skin rather than evaporating, maximising the cumulative effect of the complete three-step routine.
What to Expect
In the first one to five days, skin feels immediately more hydrated and appears noticeably brighter from the very first use of the complete system. Between weeks two and four, brightness improves measurably and surface tone becomes more even. By weeks four to six, dark spots and post-acne marks begin to visibly fade and the overall complexion looks more radiant and refined. With continued twice-daily use through weeks eight to twelve, skin is consistently luminous, more even-toned, and firmer, with a polished, healthy quality that reflects the full cumulative benefit of daily three-stage Vitamin C treatment.
Who It Is For
The Vitamin C Glow Routine is suitable for all skin types and is particularly effective for dull, uneven, or tired-looking skin, hyperpigmentation, dark spots, and post-acne marks, early signs of ageing including fine lines and loss of radiance, and anyone seeking a complete, beginner-friendly brightening routine that delivers professional-level results through consistent daily use.
BUNDLE INCLUDES
x- 10% Vitamin C Brightening Face Wash (100ml): A high-concentration stabilised Vitamin C cleanser enriched with Lemon Extract and Niacinamide that primes the skin for brightening at the very first step of the routine.
- 10% Vitamin C Brightening Face Serum (30ml): A professional-strength brightening serum delivering the core treatment dose of Vitamin C alongside Alpha Arbutin, Hyaluronic Acid, and Niacinamide for targeted melanin inhibition and deep hydration.
- 5% Vitamin C Brightening Booster Cream (50ml): A lightweight brightening moisturiser that seals in the serum's actives while delivering an additional dose of Vitamin C, Kojic Acid, Alpha Arbutin, and Hyaluronic Acid as the final step of the routine.
KEY INGREDIENTS
x- Sodium Ascorbyl Phosphate (Vitamin C): Delivered across all three products at concentrations of 10%, 10%, and 5% respectively, creating a continuous compounding brightening and antioxidant effect that builds measurably with every use of the complete system.
- Lemon Extract: In the face wash, contributes natural citric acid and brightening flavonoids that gently exfoliate the surface and amplify the brightening action of Vitamin C from the very first step of the routine.
- Alpha Arbutin: Present in both the serum and cream steps, providing a second independent melanin-inhibiting mechanism that targets existing pigment clusters directly for accelerated dark spot reduction alongside Vitamin C.
- Niacinamide: Present across all three products, providing consistent sebum regulation, barrier strengthening, and melanin transfer interruption that amplifies the brightening results of Vitamin C throughout the entire routine.
- Kojic Acid: In the cream step, gently exfoliates dull surface cells and provides a compounded melanin inhibition effect alongside Vitamin C for accelerated surface brightening as the final step of the routine.
- Hyaluronic Acid: Present in both the serum and cream steps, delivering multi-depth hydration that creates the plump, dewy texture that reflects light evenly and enhances the appearance of brightness throughout the day.
HOW TO USE
x- Step 1 — Cleanse: Splash face with lukewarm water. Work a small amount of the 10% Vitamin C Brightening Face Wash into a lather and massage onto face in circular motions for 30 to 60 seconds. Rinse thoroughly and pat dry.
- Step 2 — Treat: Apply 4 to 5 drops of the 10% Vitamin C Brightening Face Serum to clean, dry skin and press gently until fully absorbed.
- Step 3 — Moisturise: Massage a dime-sized amount of the 5% Vitamin C Brightening Booster Cream into face and neck until fully absorbed.
- Use this routine morning and night for best results.
- Always apply a broad-spectrum SPF 30 or higher as the final step in your morning routine.
SUITABLE FOR
x- All skin types including sensitive and oily skin.
- Dull, uneven, or tired-looking skin.
- Hyperpigmentation, dark spots, and post-acne marks.
- Early signs of ageing including fine lines and loss of radiance.
- Anyone seeking a complete beginner-friendly brightening routine.
RESULTS TIMELINE
x- Day 1 to 5: Skin feels immediately more hydrated and appears noticeably brighter from the very first use of the complete three-step system.
- Week 2 to 4: Measurably improved brightness and a more even surface tone reflecting the compounding effect of daily three-stage Vitamin C delivery.
- Week 4 to 6: Dark spots and post-acne marks begin to visibly fade and the overall complexion looks more radiant and refined.
- Week 8 to 12: Consistently luminous, more even-toned, and firmer skin with a polished, healthy quality reflecting the full cumulative benefit of the complete Vitamin C Glow Routine.
FAQS
x- Is it safe to use Vitamin C at multiple steps in the same routine? Yes. Sodium Ascorbyl Phosphate is a stable, well-tolerated form of Vitamin C that is safe for use at multiple steps without causing irritation or sensitisation in the vast majority of skin types. The concentrations across the three products are calibrated to work together rather than overwhelm the skin.
- Can I use this routine if I have sensitive skin? Yes. All three products are formulated with the stable, non-irritating form of Vitamin C and include soothing ingredients throughout. We recommend introducing one product at a time if your skin is reactive, starting with the cleanser, then adding the serum, then the cream over a period of two to three weeks.
- How long does the bundle last with twice-daily use? The face wash typically lasts 4 to 6 weeks with regular twice-daily use. The serum lasts approximately 6 to 8 weeks and the cream lasts 6 to 8 weeks, meaning the three products align closely in terms of run-out timing for convenient repurchasing.
- Should I apply Retinol and Vitamin C in the same application? No. Do not layer Retinol and Vitamin C together in a single routine. Use this Vitamin C routine in the morning and apply Retinol separately at night, or alternate Vitamin C and Retinol on different days, to avoid irritation and reduced efficacy.
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